• If you are creating a novel product, particularly in high tech, you need to be able to show people how it’s useful to them. If your product gets too far ahead of people’s needs, it’s difficult to make revenue.
• When building a relationship with someone, make sure you clearly explain to them how they can be useful to you.
• Always set the bar higher than you think is possible – then achieve it. While you sometimes want to manage customer expectations, corporate customers want high-quality products immediately.
• You can start from nothing – as long as you do the right thing and deliver, you’ll start building “unfair advantages” over time.

We’d like to thank Diane for her time and her very insightful words.